  basak decided to build her own design company on a whim when she found herself spending more time creating the posters for her films than writing them. her love of paper and design had taken over her education in cinema ... and par amour designs, inc. was born! her love for typography, interest in vintage illustrations and respect for simplicity, has fueled the spark behind her innovative line. "i have always viewed greeting cards more than an image and a text on a piece of paper. i believe they capture a dialogue, a moment, between the sender and the receiver of the card, which make them ever
so special." -- basak
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